To determine market, analyze and evaluate the market needs, cultural trends and competitive offerings in order to make educated decisions on how to develop the product.

• Market analysis and trends
• Cultural trends and key takeaways
• Competitive analysis and key takeaways
• Key product recommendations

Identify competitors' strengths and weaknesses to develop an effective positioning strategy.

• Research the competitive landscape and key players
• Analyze products, pricing strategies, and marketing activities
• Identify competitive advantages and growth opportunities
• Determine opportunities for brand differentiation

To identify pain points and to develop the brand platform according to the target audience identity.

• Identifying of target audience
• Insights analysis and key takeaways
• Online research (social media and blogs comments)
• Consumer motivations, mindset and demographics
• Consumer insights and tensions
  
  Additionally: survey development / focus groups and analysis 

To develop and bring the brand story to life through the following key deliverables.

• Packages/services development
• Brand strategy (Big Idea, Brand Mission, Vision, Values, Positioning, Tag Line, RTB, Character etc)
  
  Additionally: Brand Book and Identity Design (logo, colors, fonts, business cards etc)

To identify the most effective channels and messages to connect the brand story to the end user.

• Target audience personification (motivation, needs, pain points, messaging, ways to reach)
• Develop consumer road map
• Communications strategy (offline and online)
• Marketing mix development 
• Identify key performance indicators (KPI) and develop goals 

To assess the quality of customer service, identify weaknesses in employee performance and service standards, and enhance customer loyalty by improving brand interactions.

• Designing customized Mystery Shopper scenarios tailored to your business needs.
• Conducting evaluations across physical stores, customer support hotlines, and online channels.
• Assessing service quality, staff competence, and adherence to company standards.
• Mapping and analyzing the customer journey (CJM) to identify pain points and barriers in the purchasing process.
• Delivering a comprehensive report with actionable recommendations to enhance service quality and drive sales growth.

Evaluate the effectiveness of marketing efforts, identify weaknesses, and optimize strategies to maximize ROI.

• Comprehensive analysis of the current marketing strategy.
• Performance assessment of advertising campaigns.
• Sales funnel evaluation to identify drop-off points.
• Review of customer engagement and CRM efficiency.
• Competitive benchmarking to enhance market positioning.

Streamline team formation, accelerate project execution, and drive measurable business results.

• Identifying key business needs and marketing priorities.
• Designing an optimized team structure.
• Defining business processes and establishing clear KPIs.
• Developing operational frameworks and strategic guidelines.
• Recruiting specialists with the right expertise and skill sets.
• Onboarding and integrating new team members for seamless execution.

Optimize processes, reduce costs, and help the team achieve specific goals within short timeframes.

• Training and upskilling the marketing team.
• Optimizing marketing budgets for higher ROI.
• Improving conversion rates and customer engagement.
• Enhancing team productivity and workflow efficiency.
• Implementing a structured performance tracking system.

Create a cohesive team, boost employee motivation, and enhance corporate culture through effective team-building activities.

• Assessing the current level of team collaboration.
• Evaluating corporate culture and employee engagement.
• Developing customized team-building event scenarios.
• Organizing activities that foster communication and trust within the team.
• Measuring the effectiveness of events and providing recommendations for improvement.