Montessori market

• The Challange

  That’s why we offer this unique service with access to top world experts from the market with affordable prices for service you receive.

• The Outcome

  The Studio, a jointly run IDEO/Zalando innovation lab that prototypes and builds digital products.

Fashion thrives on reinventing itself every season. Now, digital is reinventing fashion. E-commerce has reshaped the boutique shopping experience, street-style snaps grace every fashion glossy, and social media has democratized the once-exclusive catwalk show.

Amidst this furious whirl of change, the fashion platform Zalando, founded in 2008, has grown to become one of Europe’s biggest and fastest-growing tech companies. Headcount is about 12,000 and revenues hit €3.639 billion in 2016, with growth of 23 percent from the year before.

Facing increasing competition from fashion brands’ e-commerce efforts and aggregators, Zalando’s co-founder and CEO Robert Gentz approached IDEO in 2014 for a project to explore the future of the Zalando Fashion Store. Inspired by that experience, and the design principles and opportunity areas that emerged, Gentz saw an opportunity to deepen the relationship with IDEO and to apply the design process to core aspects of the business and culture, connecting smart strategies to designing and developing new products.

Studio as Learning Lab

Fashion thrives on reinventing itself every season. Now, digital is reinventing fashion. E-commerce has reshaped the boutique shopping experience, street-style snaps grace every fashion glossy, and social media has democratized the once-exclusive catwalk show.

Amidst this furious whirl of change, the fashion platform Zalando, founded in 2008, has grown to become one of Europe’s biggest and fastest-growing tech companies. Headcount is about 12,000 and revenues hit €3.639 billion in 2016, with growth of 23 percent from the year before.

• 24%

  That’s why we offer this unique service with access to top world experts from the market with affordable prices for service you receive.

• 86%

  The Studio, a jointly run IDEO/Zalando innovation lab that prototypes and builds digital products.

• 5%

  The Studio, a jointly run IDEO/Zalando innovation lab that prototypes and builds digital products.

Facing increasing competition from fashion brands’ e-commerce efforts and aggregators, Zalando’s co-founder and CEO Robert Gentz approached IDEO in 2014 for a project to explore the future of the Zalando Fashion Store. Inspired by that experience, and the design principles and opportunity areas that emerged, Gentz saw an opportunity to deepen the relationship with IDEO and to apply the design process to core aspects of the business and culture, connecting smart strategies to designing and developing new products.

Gentz saw an opportunity to deepen the relationship with IDEO and to apply the design process.

Facing increasing competition from fashion brands’ e-commerce efforts and aggregators, Zalando’s co-founder and CEO Robert Gentz approached IDEO in 2014 for a project to explore the future of the Zalando Fashion Store. Inspired by that experience, and the design principles and opportunity areas that emerged, Gentz saw an opportunity to deepen the relationship with IDEO and to apply the design process to core aspects of the business and culture, connecting smart strategies to designing and developing new products.